Marie-Anne Keeffe
Marie-Anne Keeffe is a leading executive in Western Australia's media industry, having worked for the last 25 years at Channel 7, Perth. A unique blend of seasoned media professional and manager she has been at the helm of some of the best organisations and programs in the country, gaining extensive and intimate knowledge across TV, radio, print and company directorship.
A passionate charity worker with significant not-for-profit experience, Marie-Anne was able to combine her love of television, philanthropy and children when appointed the General Manager of Channel Seven Perth's Telethon - the highest TV fundraiser in the world. Raising more than $80m for the sick children of Western Australia and engaging in partnerships with global giants like Manchester United, has given her extraordinary insights and understanding of how corporates and charities can unite to transform people's live for the better, forever. A community change agent, Marie-Anne believes part of her purpose is to use her voice to help businesses - large and small - make positive, long-lasting social impacts.
Before Telethon, Marie-Anne spent more than two decades with Channel 7's long-standing current affairs program Today Tonight, where she rose to executive producer. A graduate of the Western Australia Academy of Performing Arts, her first job was producing shock jock Howard Sattler's top rating morning program on Radio 6PR.
A professional storyteller, Marie-Anne returned to university whilst working for Channel 7 in order to strengthen her executive skills and opportunities. Holding an honours law degree from Murdoch University, Marie-Anne is also a director or boutique consultancy Gobsmaked Media, which provides media training, strategic communications, crisis management and branding and reputation advice to government, private and non-profits at the top end of town.