Educational Webinar

Marketing and HR must work together to create a sustainable local government brand


LG Professionals WA in collaboration with D John Carlson, Marketing Consultant and avid blogger present a FREE online webinar - "Marketing and HR must work together to create a sustainable local government brand."

A strong sustainable brand helps attract and retain the best staff, drive audience engagement and reduce negative responses to change. Branding is all about logos and advertising. While it may involve a new identity and advertising, it need not involve either. The best brands are developed and brought to life by marketing and working with HR, not an advertising agency. Once a brand is defined, it must be brought to life, not through advertising, but by the staff. This webinar will address inexpensive strategies for: Developing a sustainable brand and Establishing a culture that delivers that brand.

Register now


Date

Thursday 23 May 2019

Time

11:00am - 12:00pm

Venue

Online - at your desk!!

Cost

FREE!!




A prolific writer, D John Carlson publishes regularly. Sometimes controversial, often confronting and always topical, he questions conventional wisdom, debunks marketing myths and offers fresh insights into all aspects of marketing, communication and human behaviour.