Webinar series with John Carlson

LG Professionals WA in collaboration with D John Carlson, Marketing Consultant and avid blogger present a series of FREE online webinars.


Marketing and communication strategies that facilitate economic development in local government
11.00am Thursday 18 February 2021

Marketing and communication have a crucial role to play in attracting businesses and industries to a local government area. Marketing and communication also have a pivotal role to play in ensuring local business perform and as a result, contribute to the area and local government rate revenue. This 45-minute webinar looks at strategies that local governments can implement to attract both businesses and industries while helping existing businesses perform at their potential. consideration will be given to cost-effective strategies that can be readily implemented by all local governments.

This session is for staff and elected members interested in boosting their local economy.

Immediately following the webinar will be a 15-minute, online, question and answer forum to enable participants to ask questions about attracting businesses and industries to their locality.
Strategies for making social media work to the advantage of local government
11.00am Thursday 20 May 2021

Social media can cause a great deal of pain for local governments. Approached strategically, social media can also be a very useful tool for local governments. A strategic approach to the use of social media and ensuring it is well integrated into the broader communication strategy is essential. This 45-minute webinar looks at strategies that local governments can implement to minimize the risks and fully leverage the potential benefits associated with social media. Considered will be defensive and proactive social media strategies that can be implemented by all local governments.

This session is for seasoned users of social media and those who remain fearful or reserved about it.

Immediately following the webinar will be a 15-minute, online, question and answer forum to enable participants to ask questions about social media and communication more broadly.
21st Century strategies for boosting community engagement and development in local government
11.00am Thursday 26 August 2021

With some 30% of Australians living alone, community development is more critical than ever. For local governments, community engagement and development are more complicated than ever. The strategies that have worked today - are no longer cost-effective, and new strategies are required. This 45-minute webinar looks at new innovative, offline and online strategies that local governments can cost-effectively implement to bring communities together, ensure engagement with local governments and facilitate significant interaction between people within the community.

This session is for staff and elected members concerned about community development.

Immediately following the webinar will be a 15 minute, online, question and answer forum to enable participants to ask questions about community engagement and development.
Strategies for navigating and leveraging the sharing and gig economies in local government
11.00am Thursday 18 November 2021

Businesses in all local government areas are suffering from the impact of rapidly expanding sharing and gig economies. The growth in the sharing and gig economies is also creating significant opportunities for local governments. Local governments need to understand and leverage both. This 45-minute webinar looks at the strategies that local governments can cost effectively implement to mitigate and leverage the impacts of the accelerating growth in the sharing and gig economies - including e-commerce, resource sharing, automation, and online service provision.

This session is for staff and elected members concerned about digital transformation.

Immediately following the webinar will be a 15 minute, online, question and answer forum to enable participants to ask questions about the sharing and gig economies and digital transformation.

Time

All webinars in the series take place from 11:00am - 12:00pm

Venue

Online - at your desk!!

Cost

FREE!!

Dates & Registration


Marketing and Communication strategies that facilitate economic development in local government
Thursday 18 February 2021

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Strategies for making social media work to the advantage of the local government
Thursday 20 May 2021

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21st Century strategies for boosting community engagement and development in local government
Thursday 26 August 2021

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Strategies for navigating and leveraging the sharing and gig economies in local government
Thursday 18 November 2021

Register Now




A prolific writer, D John Carlson publishes regularly. Sometimes controversial, often confronting and always topical, he questions conventional wisdom, debunks marketing myths and offers fresh insights into all aspects of marketing, communication and human behaviour.