Communication is King! Tools, tips and tactics for excellent communication, whatever your profession.
Effective communication creates trust, builds relationships and helps your community be informed and heard.
Whether or not your job title formally includes communications, we all have a responsibility and opportunity to communicate well - and there are plenty of ways we can help you do this.
The Mid West Branch and the Communications Network are pleased to come together in Geraldton to help empower local government professionals of all disciplines to add to their communications tool kits.
Hear presentations from communication experts sharing insights and practical tips, and seize the opportunity to ask the panel any burning communication questions.
Rounding out a packed day of professional development, the Department of Local Government, Sport and Cultural Industries will present an update on Local Government Reform, ensuring you are across the most significant issue currently informing the local government sector.
Finish your day with a networking sundowner and connect with peers and friends to try out your newly minted communications skills.
||Arrivals and Registration
||Welcome from MC
||Case Study - When social media and comms come together - (Valentines Day 2022) changing perceptions and how to get the most from corporate social media channels
Simone Holmes-Cavanagh, Manager Communications & Stakeholder Relations, City of Joondalup
Photos and videos workshop
Travis Hayto, Travis Hayto Photography
How to create better photos and videos yourself, getting the most out of video projects if you outsource, how to compile an effective brief. The Communications Network will share resources such as a model release form, list of terminology, storyboard template, event signage etc. as a takeaway for the audience.
Who do you think you're talking to?
Tully & Claire, Communications Network Executive Committee members
Understanding your audience is the first step to effective communication, helping you design effective marketing strategies to solve business problems and build relationships with your communities. LG Professionals WA Communications Network Committee Members Tully Gray and Claire Lansdown will reveal the sources of insight available to help you understand your audience, and share how to use these insights to tailor your message and select the right channels to reach your audience, all with a local government lens.
||Brand propositions & style guides
Alice Jeffcott, Marketing & Communications Manager, Market Creations
Brand is more than your logo and should influence everything you do. Empowering your staff and Executive Managers to be your spokespeople/advocates, and to reflect your brand in every interaction.
||LG Act Reforms update
Darelle Merritt, Executive Director of Regulatory Reform, DLGSC
||Crisis Communications Panel: Question and Answer session with event speakers
||LG Professionals WA Mid West Branch Meeting
||Sundowner at the Old Man & the Sea Bar (rooftop bar at The Gerald Apartment Hotel). Food and drinks provided, thanks to our sponsor Sage Copywriting.