Mid West Branch and Communications Network Event: 

Communications Come to Town

Communication is King! Tools, tips and tactics for excellent communication, whatever your profession.

Effective communication creates trust, builds relationships and helps your community be informed and heard.
Whether or not your job title formally includes communications, we all have a responsibility and opportunity to communicate well - and there are plenty of ways we can help you do this.

The Mid West Branch and the Communications Network are pleased to come together in Geraldton to help empower local government professionals of all disciplines to add to their communications tool kits.
Hear presentations from communication experts sharing insights and practical tips, and seize the opportunity to ask the panel any burning communication questions.
Rounding out a packed day of professional development, the Department of Local Government, Sport and Cultural Industries will present an update on Local Government Reform, ensuring you are across the most significant issue currently informing the local government sector.
Finish your day with a networking sundowner and connect with peers and friends to try out your newly minted communications skills.


9.30am    Arrivals and Registration 
10.00am  Welcome from MC 
10.10am              Case Study - When social media and comms come together - (Valentines Day 2022) changing perceptions and how to get the most from corporate social media channels
Simone Holmes-Cavanagh, Manager Communications & Stakeholder Relations, City of Joondalup

Photos and videos workshop
Travis Hayto, Travis Hayto Photography
How to create better photos and videos yourself, getting the most out of video projects if you outsource, how to compile an effective brief. The Communications Network will share resources such as a model release form, list of terminology, storyboard template, event signage etc. as a takeaway for the audience.

Who do you think you're talking to?
Tully & Claire, Communications Network Executive Committee members
Understanding your audience is the first step to effective communication, helping you design effective marketing strategies to solve business problems and build relationships with your communities. LG Professionals WA Communications Network Committee Members Tully Gray and Claire Lansdown will reveal the sources of insight available to help you understand your audience, and share how to use these insights to tailor your message and select the right channels to reach your audience, all with a local government lens.
12.15pm Lunch 
1.00pm  Brand propositions & style guides
Alice Jeffcott, Marketing & Communications Manager, Market Creations
Brand is more than your logo and should influence everything you do. Empowering your staff and Executive Managers to be your spokespeople/advocates, and to reflect your brand in every interaction.
2.30pm LG Act Reforms update
Darelle Merritt, Executive Director of Regulatory Reform, DLGSC 
3.00pm  Crisis Communications Panel: Question and Answer session with event speakers 
4.00pm  LG Professionals WA Mid West Branch Meeting 
4.30pm  Sundowner at the Old Man & the Sea Bar (rooftop bar at The Gerald Apartment Hotel). Food and drinks provided, thanks to our sponsor Sage Copywriting. 

Alice Jeffcott
Marketing & Communications Manager
Market Creations Agency

Alice is an experienced marketing and communications professional with a passion for brand strategy, design and execution. Alice believes that a business is only as strong as its brand, and that consistent execution is the key to success.
Alice has worked with Local Governments across the State to create new brand identities that capture the uniqueness of their locality. Her work to date has spanned the Goldfields (Shire of Coolgardie), Wheatbelt (Shires of Yilgarn and Dalwallinu), Pilbara (HY-PR Pilbara Clean Energy Cluster, supported by the City of Karratha), and metropolitan Perth (Resource Recovery Group, formerly the Southern Metropolitan Regional Council).
Travis Hayto
Freeland Photographer and Videographer

With more than a decade of freelance experience in photography and video, Travis's passion is to create amazing and unique content for clients. Working with Tourism WA, Optus Stadium, RAC Arena and all WA's elite sporting clubs, he has seen the shift in the content creation industry and recently has been meeting the needs of local governments for creating quick and cost effective vision. Travis has worked on a large number of advertising and marketing campaigns specialising in creating imagery that showcases the individuality of brands.
Simone Holmes-Cavanagh
Manager Communications & Stakeholder Relations
City of Joondalup

A communications, marketing, stakeholder relationship specialist, Simone has over 25 years of experience across multiple industries including local and state Government, Not-for-profit, NGOs, health, web services, engineering and construction, FMCG, and manufacturing. Previously employed at the City of Stirling, City of Perth and now the City of Joondalup, Simone has led a variety of teams responsible for communications, media, marketing, art, community and civic events, Citizenship, sponsorship, stakeholder engagement, and customer care. Leading a team of professionals gives Simone the most enjoyment by encouraging them to problem solve, have fun and think differently to deliver results.
Tully Gray
Acting Coordinator Communications
City of Greater Geraldton

Tully is a dynamic communications professional and a proud Geraldtonian. She believes the #1 communications rule is to deliver strategic messaging in an engaging and transparent way. 
With 10 years of experience gathered from her time at a leading marketing agency and now local government, Tully confidently says she loves all facets of the industry - especially tourism marketing, social media and internal communications.
Tully is the A/Coordinator Communications at the City of Greater Geraldton, and led the team who secured Silver in the 2022 GWN7 Top Tourism Town Awards and Bronze in the 2021 Perth Airport WA Tourism Awards 'Excellence in Local Government Award for Tourism'.
Claire Lansdown
Freelance Copywriter and Founder, Sage Copywriting
Acting Chair, LG Professionals WA Communications Network

After working in local government for almost a decade across strategic marketing and sponsorship, media and communications, economic development and managing marketing teams, Claire started her own business, Sage Copywriting, founded on both an intimate knowledge of the business of local government, and an appreciation for how local governments can reach, engage, and serve communities through effective communication.


Friday 26 August 2022


10.00am - 4.00pm


Geraldton Multipurpose Centre
Geraldton Foreshore
250 Marine Terrace

Or, participate via LIVE Streaming!


$32 Member
$36 Affiliate
$38 Young Professional
$38 LGWA Member
$40 Non-Member

*Local Government Subscribers
Bronze: $36 | Silver: $34 | Gold: $32

*Click here to see if your local government is a Local Government Subscriber

Please email [email protected] for your local government subscriber discount code.

(2 x discounted registrations per subscriber local government, non-member price applies to additional registrations)

Registrations Close

Monday 22 August 2022

 Download event program PDF